Government ‘Nudge’ to Help Claimants ‘Start Smiling Again’.
Enigma points out that the government is using ‘nudge’ theory to guide how they work (BBC Politicians learn power of using nudge technique).
“A nudge, as we will use the term, is any aspect of the choice architecture that alters people’s behavior in a predictable way without forbidding any options or significantly changing their economic incentives. To count as a mere nudge, the intervention must be easy and cheap to avoid. Nudges are not mandates. Putting fruit at eye level counts as a nudge. Banning junk food does not.”
One of Nudges’ most frequently cited examples is the etching of the image of a housefly into the men’s room urinals at Amsterdam’s Schiphol Airport, which is intended to ‘improve the aim’” (Wikipedia).
BIT is working with Jobcenters in a trial involving cutting down the…
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