How the Media Uses Neuro-Linguistic Programming*

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How the Media Uses Neuro-Linguistic Programming*

By Krisztina Fazekas

Neuro-Linguistic Programming (NLP) describes the fundamental dynamics between mind and language and how their interplay affects our body and behaviour.

  • Neuro: Concerns the brain and the things that go on in your mind. Also the rest of the neurological system, including the five senses.
  • Linguistic: This relates to language, both verbal and non verbal.
  • Programming: The unique way you put all this together to create your behaviour.

The History of NLP

NLP was created by Dr. Richard Bandler and Dr. John Grinder in the early 1970’s in California. They wanted to discover how successful people – sales executives, negotiators, public speakers, trainers, and leaders – achieve their results and then learn how to model their behaviours. They believed that their success strategies could be learned and might produce positive emotional and physical effects. Many people live a very reactionary life; things happen…

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