Green washing & the psychology of denial

Road To Somewhere Else

By Daniel Margrain

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In 1978, the Australian social scientist, Alex Carey, pointed out that the twentieth century has been characterized by three developments of great political importance: “the growth of democracy; the growth of corporate power; and the growth of corporate propaganda as a means of protecting corporate power against democracy.”

In order to defend their interests against the forces of democracy, the giant polluting corporations that dominate much of the domestic and global economies recognize the need to manipulate the public through media propaganda by manufacturing their consent. This is largely achieved through coordinated mass campaigns that combine sophisticated public relations techniques which ensure business interests take precedence over environmental and social justice issues.

Following on from my previous article, in which I alluded that to deny the science linking carbon emissions to global warming is akin to denying the links between smoking and cancer and HIV and Aids, I…

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